What Are Digital Marketing Strategies?
Today’s world is getting digital and more fast-paced than ever and you’re customers are spending more and more time online. Digital Marketing is the best ways to grow your business, no matter what industry you’re in or the size of your company. If you’re a business, you are probably already implementing a digital marketing strategy. In this ever-changing digital landscape, things can quickly become overwhelming. If your goal is to grow your business, you need to make sure you’re implementing these marketing strategies.
What Are Digital Marketing Strategies?
Marketing can be done online but also offline. Digital marketing is marketing that is delivered through online channels. Included:
- Social Medial
- Mobile Applications
- Viral Marketing
- Search Engines
Planning for reaching a specific marketing-related goal through digital online channels such as search engines and pay-per-click advertising is a digital marketing plan. This goal could be brand recognition, customer retention, or lead generation. Your goals should be reasonable and achievable, and take your business needs into consideration.
Digital Marketing Campaigns
The digital marketing strategy is the overall plan for your campaign. It’s simply a series of actions you take to achieve your marketing goals. A digital marketing campaign is made up of several parts. This should consider your target market, your approach, the actions you take, and your campaign goals.
Unlike offline marketing, digital marketing campaigns are much more dynamic. It’s not as simple as putting up billboards around town. For instance, SEO (search engine optimization) is not something that can be applied from a single transaction. Rather, it is an ongoing process.
The Best Marketing Strategies For 2021
In 2021, we are seeing a ripple effect from the pandemic on both businesses and consumers. Everyday life as we know it will be different from now on. We want to make sure you know the best ways to market your business in 2021. This list contains strategies you can implement into your digital marketing campaign. Keeping up with new digital marketing strategies will give you an edge over the competition.
This year, video marketing will be one of the most important marketing strategies, if not the biggest. Video Marketing will, most likely, prevail for the next 5 years or so. It is strongly suggested that you take advantage of this powerful digital marketing strategy and use it in 2021. Here are just a few statistics on video marketing this year:
- 72% of businesses say video has improved their conversion rate. (Wyzowl)
- 70% of consumers say that they have shared a brand’s video. (Wyzowl)
Every business needs to integrate video marketing – whether you are a freelancer, small business, or corporation. You need to attract a visitor before you turn them into a paying customer. Internet users love videos – sharing, liking, and interacting with them.
Video marketing has evolved and there are several trends that are gaining traction:
Live Video – Live video is huge and many businesses have been using live video for interviews, product demos, behind-the-scenes reels etc.
Casual Video – Social videos and casual videos are continuing to rise in popularity through 2021. No longer is there pressure to produce videos with a high production quality. Quality is still essential, but causal videos allow you to “let down your hair” and take a more laid-back approach.
Video SEO – Videos are becoming more search-friendly as well. Videos from YouTube and other video sites like Vimeo have started to show up at the beginning of search engine results. SEO optimization for video is more important than ever. So add titles, descriptions, keywords, and file names to videos.
Optimize For Google’s New Update
Google has been dominating search engines. Google is focusing more on a user-friendly experience – websites that load faster, no unexpected changes in layout, and also page elements that don’t glitch. Everything needs to be smooth.
Google is rolled out a new update in May 2021. This new update combines the “Core Web Vitals” with existing search signals such as mobile-friendliness, safe-browsing, HTTPs security, and intrusive interstitial guidelines. This new update will impact overall search rankings.
In 2021, communication with customers is becoming more conversational. With the rise of chatbots, many of these conversations are done via chat and are an instant back and forth conversation. When consumers have a question, 82% want an “immediate” response.
This form of marketing is available across the board – from website chatbots to Facebook Messenger. Conversational marketing fosters more of a more 1-on-1 real-time connection between you and your customers.
Use the Power of Local SEO
Local SEO is a digital marketing strategy that has become a staple over the past few years. Google My Business is now a powerful tool that your business can use to establish credibility. Companies should be constantly updating their Google Business profiles. Your Google My Business profile is the first result that pops up on Google search, so it matters. In 2021, your Google My Business should be optimized for consumers – they can book appointments, get business hours and get directions faster than every before.
Customer reviews are essential – having a lot of strong reviews on search engines like Google and sites like Yelp, and Facebook are essential. Potential clients and customers read your reviews to determine your credibility.
SoLoMo stands for Social-Local-Mobile – a new marketing approach used by small businesses. The rise of social medial platforms, mobile technology, and digital spaces has made it more important than ever for businesses to be seen online.
Today, digital marketing gives so much power to businesses. It can increase brand recognition, increased visibility in search engines, lead generation, trust and conversions. Just by reading this, you already have benefits over your competition. As digital marketing changes, there will be more strategies popping up over time.
Faceless Marketing is the marketing firm you can depend on to give you the best results and greatest ROI. Reach out to Faceless Marketing for a consultation today. Get a FREE quote on any of our services from SEO to web design and printing. Call 1-800-357-1299 or Shoot us a Message Here.