How Does SEO Work? | Orlando Marketing & Advertising Firm

How Does SEO Work?


How does SEO work? Do you own a small business? Are you looking to hire a Marketing Firm? Well before you do, take some time to learn about SEO and why it works. Keep reading to find out some great information to help build your SEO strategy.


How Does SEO Work And Why Is It Important?


SEO is short for Search Engine Optimization, SEO is a digital marketing strategy that improves the presence of a website in search results on search engines like Google. When you understand SEO and how it works, you can use different approaches to increase your rank in search results. When you have a question, what do you do? Most people search the internet. Ever wonder how what you are looking for appears on internet searches? Well, those searches were search engine optimized. Without SEO you wouldn’t be able to find what you are looking for on the internet. So, SEO is super important. Keep this in mind next time you search for something or find something on the internet.


SEO will help you build better relationships with your audience and improve your customer’s experience. It will increase traffic to your website. It can also increase sales, create more loyal customers, and even more growth for your business. So, how does SEO work?


The 6 Elements Of A Good SEO Strategy


How Does SEO Work


SEO Strategy Step #1


The first step of a good SEO strategy is to establish the keywords for your business. One of the most important parts of building a successful SEO strategy is understanding your company’s size and audience. This is your best chance of success.


SEO Strategy Step #2


The second step is finding, what are called longtail keywords. The neat thing about attracting business through SEO and keyword targeting is that you can always add more. The more you add, the more chances you have for clients to find your business. You may find it difficult to think of completely new phrases to use however you can get a lot of EXTRA VALUE from making small changes to the phrases you have already. Adding these extra descriptors to your keyword creates long-tail keywords.


SEO Strategy Step #3


The third step is to improve your load times and user experience. People need to be able to see a website’s homepage in less than 5 seconds. Improving a user’s experience on your site will certainly improve sales. It will also boost your rankings on search engines. The faster your website loads, the more people stay and view your page, increasing the time they spend on your page will also help with you rank on search engines.  If you want to check or improve your load speed a good place to start is Google PageSpeed Insights page.



SEO Strategy Step #4


The fourth step is to focus on mobile. Earlier this year Google announced that it will rank websites based on the smartphone version. This means a website that is incorrect or slow will not rank on Google. “AMP plugin” is a great way to make sure your site is optimized. The AMP plugin creates a special version of your website for smartphone users. The average time to load an AMP page is under 0.5 secs.


SEO Strategy Step #5


The fifth step is to spend a little longer on your content ideas. A good SEO word count for a blog is 1000 words. Keep in mind that blogs have a minimum word count of at least 500 words because when you choose a topic it shouldn’t be chosen because it’s easy. It’s more important to have an eye-catching topic. Getting people to your website is only half of the battle, keeping them interested is the second part. If you can’t decide if your idea is good enough ask yourself some of these questions:


  1. Will my idea create original and interesting content?
  2. Can it be linked to the services and products I am offering?
  3. Does it create plenty of chances to weave in the required keywords?
  4. Does it have a reasonable search volume?


SEO Strategy Step #6


The sixth and last step is to consolidate your website’s keyword content. It is important to remember that whatever you post online will be part of your content strategy while it is online. If you have two pages on your website and they both appear low down in the google results, make the articles longer and more interesting.



Launch Your Business Full Speed With An SEO Strategy


Are you ready to propel your business forward?  Faceless Marketing has you covered. We are devoted to helping your business become successful. So, don’t keep your business in the dark anymore. Shine some light on your business online with Faceless Marketing. Speak with professionals who have years of training and experience. Ask us any questions you might have and see if we can help your business in a way that makes sense to you. Learn more about Faceless Marketing here.


Faceless Marketing is the marketing firm that you can depend on to give you the best results and greatest return on investment (ROI). Reach out to Faceless for some consultation. Get a FREE quote on any of our services from printing to web design and SEO. Call 1-800-357-1299 or Shoot us a Message Here.


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