Top tips for seo marketing 2021
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand.
The importance of SEO
Given the way the world is right now, internet use is as high as it’s ever been. COVID-19 has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same.
The basics of an effective SEO strategy
SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages).
Building on the foundation laid through keyword research, metadata is not only just as important but is arguably the most direct way you can coax someone onto your website, as it is one of the first things both Google and potential visitors will see. Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries, hence rankings: most relevant at the top.
As we move into the more technical side of things. Another crucial factor in SEO performance is acquiring back links. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.
Why are SEO & organic search important?
If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO cheaper than paid advertising but its effects are longer lasting. While PPC campaigns need to be renewed and bidding costs fluctuate. SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.
Use targeted keywords in all the right places
Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also drives 1000%+ more traffic than organic social media. Which itself dominates over half of all online traffic. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too.
However, once again, it isn’t about just chucking them in left, right, and center. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs and even simple on-site search bars to identify broad search intent and your “seed” keywords. Then dig deeper to find more long-tail variants. Study competitors to find keyword gaps, and don’t forget to include them in your metadata as well as the anchor text for your links.
Marketing moves fast, but so do we. Our marketing experts have worked with many businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299