Google My Business 2023 Issues
Google Business Profile (GBP), previously known as Google My Business, has been an essential tool for businesses to showcase their information to potential customers for years. The platform allows businesses to manage their online presence on Google, including their business name, address, phone number, hours of operation, reviews, photos, and more.
Since its rebrand to Google Business Profile and the introduction of new updates, businesses need to stay updated on the changes to ensure their GBP page is fully optimized.
Why You Should Keep Up With Google Updates & Issues
Verification is the initial step businesses need to take to make their listing visible to the public. GBP verification is a process that confirms the accuracy of a business’s information, including their physical location. Google has recently introduced video verification, which is a new and straightforward process where businesses use a video call to show their identity and location. This method aims to ensure businesses meet Google’s guidelines and help prevent fraudulent activity.
Google My Business 2023 Issues and Problems
However, the issue is that businesses cannot choose their verification method, and Google is offering only video verification as its only option. This approach may not work for all businesses, especially those without video capabilities, such as brick-and-mortar businesses without a website or social media presence. Moreover, the video verification process may be challenging for businesses with limited resources or those unfamiliar with video conferencing.
Despite these challenges, businesses need to complete the verification process to ensure their GBP listing is visible to potential customers. Verified businesses have more control over their online presence, such as the ability to respond to reviews, add photos, and update their business information. Furthermore, verified businesses are more likely to appear in Google search results, Google Maps, and the Google Local Pack.
Impact of COVID-19
COVID-19 has also caused limitations in customer support teams and longer wait times, which can lead to frustration for businesses. One common problem businesses face is their GBP getting suspended due to quality issues. Google suspends GBP listings that violate its guidelines or that appear to be spammy or misleading.
This may happen if businesses have multiple listings for the same location, use a fake address, or use keywords in their business name. It’s crucial for businesses to comply with Google’s guidelines to avoid their GBP getting suspended or penalized.
Other Problems with Google Business Profile
Another issue businesses face is legitimate reviews not showing up on their GBP listing. Google’s algorithm filters reviews that it deems suspicious or fake. While this may help prevent fraudulent reviews, it can also filter out legitimate reviews, which can hurt a business’s reputation. Businesses should encourage their customers to leave honest reviews on their GBP listing, respond to all reviews (positive or negative), and avoid buying fake reviews or engaging in review manipulation.
In addition to these challenges, businesses need to keep up with the new updates to ensure their GBP listing is fully optimized. GBP has recently introduced new features that businesses can use to enhance their online presence. For example, businesses can now add “Attributes” to their listing, such as outdoor seating, wheelchair accessibility, or free Wi-Fi, to provide more information to potential customers. Additionally, businesses can use Google Posts to promote their products, services, events, and offers to their audience.
Dealing with Google Business Profile Issues
To optimize their GBP listing, businesses need to ensure that their information is up-to-date, accurate, and consistent across all online platforms, such as their website, social media profiles, and online directories. They should also add high-quality photos that showcase their business, products, and services, and encourage their customers to leave honest reviews.
Essential To Every Business
In conclusion, Google Business Profile is vital to every business, especially those that rely heavily on local customer traffic. Businesses need to complete the verification process, comply with Google’s guidelines, and keep up with the new updates to ensure their GBP listing is fully optimized. While there may be some challenges, businesses can use GBP to enhance their online presence, attract more customers, and improve their reputation.
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