The Best Lead Generation Strategies For 2021
Lead generation, or customer acquisition, is very important and there are a few things you should know. In this blog, we will cover some of the best lead generation strategies for 2021. First and foremost, you’ll want to create a multi-faceted lead generation strategy. Multi-faceted means that your marketing strategy is assorted or diversified. So, the goal here is to diversify your lead generation, or customer acquisition, strategy. How do you do this you may ask? You use multiple lead generation tools. For example, you don’t want to solely rely on Facebook Followers to turn into leads or customers. That’s the equivalent of Target only using YouTube ads. Not a great strategy. You must diversify.
The Best Lead Generation Strategies Using Social Media
Remember, what works best for another business may not work well for your business. So, implement a few strategies, see how they perform, and replace them if they don’t do well. Social media and the internet will be your first step to great lead generation this year. Your website and social media channels are fantastic customer acquisition tools that every business, big or small, needs to utilize. Your social media channels offer in-house advertising, and they also allow people the option to follow, engage with, and contact you and your brand. With some effort, you’ll direct people to your products or website, or from your website to your social media channels. This is where you’ll also collect new email addresses and try to turn those new leads into new customers.
The Best Lead Generation Using Email Campaigns
Collecting email addresses via a “subscribe” option on your website, is a very important piece of the puzzle that should not be overlooked. Collecting email addresses is one of the best, most lucrative, ways lead generation strategies in 2021. Most of us have seen this on sites, usually offering a discount in exchange for your email address. Use this list of emails, from new subscribers and past customers, to send newsletters, updates, special offers and email marketing campaigns. With more emails, you have better chances of turning those leads into customers. Especially if you craft high quality and interesting email content. Find out how to run an email campaign here.
Incentive and Referral Based Strategies
An incentive based, lead generation, strategy may work well too. Word of mouth advertising is still a necessary component in the digital age. Referral programs may have become even more popular in recent years, thanks to the internet. Setting up a membership program, rewards program, or loyalty program etc. is a great way to retain and reward customers as well as draw in new customers.
The Best Lead Generation Strategies Using Physical Mail
This strategy is a bit dated but still one of the best lead generation strategies. Businesses are still reaping the rewards of direct mail. Sure, it seems weird because of how far technology has come, but depending on the business type, direct mail might be worth experimenting. The key is to send out compelling and valuable offers, instead of sending unsolicited mail to anyone who may currently reside at the residence.
Take a selective approach with the direct mail strategy. Invest more into the production of the physical piece of mail. Make sure you offer great incentives. Direct mail seems to be very successful in service-based businesses. Direct mail is cheap to do, even in amounts of hundreds or thousands at a time. If done properly, you may very well see an influx of new leads or customers.
Optimize Your Website and Use CTAs
If you own a brick-and-mortar business, it’s exponentially important to also have a great website. Not a basic website, but a well-designed that has fast load times for desktop and mobile use. However, you don’t want a website just to have a website. A great website will give your customers and visitors all the information they need to know about your business. Who, what, when, where, and why. If you do this in a compelling way, you can turn visitors into customers. If you’d rather drive clients through your website to your physical location, you will use CTAs or “Calls to Action”.
“Contact Us Now!” is a great example of a call to action, usually used with a button that takes them directly to your phone number and contact info. You should always offer your location on your website and try to drive customers to that location if you want them to come in and make a purchase. Having this information also makes your business seem more legitimate. You can learn more about digital marketing strategies, to use in conjunction with CTA’s, here.
It would also be great for you to learn a little about SEO (Search Engine Optimization) and make it work for you rather than against you. Having a good SEO game plan will make sure that all your hard work is recognized by search engines like Google and Bing. Use two or more of these strategies and that will make you a multi-faceted lead generating machine. This is important because it assures that you’re not up a creek without a paddle if one of your lead generation channels doesn’t generate enough. The more lead generation paths you use, the more successful your business will become. In this aspect, it is true, it’s better to have too many than it is not to have enough.
Here at Faceless Marketing, we develop engaging websites that speak clearly and directly to your target audience. Our compelling designs showcase your brand personality and key attributes. We build or improve business websites, so they are easy to use, both internally and client-facing. You save time managing your site and take potential customers from interested to engaged.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They will not find your website appealing, which deters them from your page. You will miss out on leads because they will leave your page for a competitor’s page. Marketing moves fast, but so do we. Our marketing experts have worked with many businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299 or email firstname.lastname@example.org.