The Difference Between Search Engine Optimization (SEO), SEM and PPC

What is SEO and SEM?


What is SEO and SEM? If you are familiar with digital marketing, you may have heard of terms like SEO, SEM, and PPC. There are alot of marketing buzzwords to know, and it may be hard to keep track of them all. All of these function in the same way – to create online buzz and increase website presence and visibility.


If you have a company website, what is it saying? What actions is it taking to drive the user to view it, if any?


Search Engine Optimization or SEO


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results. As a rule of thumb, the higher and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. This gives a website its online presence.


Search Engine Marketing or SEM


Every day, billions of people around the world are using search engines. The internet is getting heavy – and there is alot of information – from new products to businesses and news. Internet users are using search engines to search for information on products and services that they are interested in.


Around 90 percent of online users check product reviews before deciding to purchase a product. If the global demand is high, the customer will purchase a product or a service. In this digital age, customers buy everything on the internet.


As many as four out of five customers search with local intent. For this reason, SEO will have to be applied if your clients are region-based.  Businesses need to adapt to the most recent tactics to reap the benefits.


Harness Internet Traffic To Your Website, Webpage or Social Media


Every business is after the coveted role of online visibility. SEO is one of the top marketing strategies that you can use. When done right, it is a low-cost source of traffic. There is massive value in good SEO. At Orlando Marketing Firm, we are a digital agency that specializes in SEO as well as media buying. We’ve watched how quickly an ad budget can run out with paid advertising. However, with organic SEO, all the traffic you generate will be forever free.


Pay Per Click or PPC


Pay-per-click (PPC) is an internet advertising model that is used on websites. Advertisers can pay their host only when the ad gets clicked on.  With search engines, advertisers typically bid on keyword phrases relevant to their target market.


Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. We are trained and have vast experience with how to maximize the SEM to achieve the goals you need to reach.


SEO Specialists in Orlando, FL


Orlando Marketing Firm offers SEO packages that start off at just $99 a month for new clients. Get increased visibility, more website traffic and higher conversion rates. Call 1(800)357-1299 to get started today.

Share This :


Recent Posts

About Us

Orlando Marketing Firm is Orlando and Central Florida’s Premier Marketing, Design & Print We’re delighted to create fresh brand identities, photography, print advertising, social media, video production, websites, and more!