Instagram Business Account Changes 2021
Do you own a business? Do you have an Instagram business account? If not, you really need to look into getting one. There are Instagram business account changes coming in 2021. An Instagram business account offers a variety of tools and is used to grow your business. However, Instagram business accounts are consistently going through changes.
You can see who your audience is, and what they like, through analytics. Without an Instagram business account, you’re losing money. You can generate revenue through Instagram with “call to action” buttons on your profile. Also, physically by creating more brand awareness around your business. However, the best part of Instagram is how often they update the business accounts and it’s always to benefit the business owner. They’ve made a lot of changes in 2021 and there will be more Instagram business account changes to come.
Text Translation
Instagram seems to constantly amaze us. Especially when it comes to Instagram business accounts. There are an outrageous number of changes coming this year. One change that Instagram has made in 2021 is text translation from Instagram stories. This will be supported for all users. This will also add a competitive edge for companies to deliver their messages across cultures and into the native languages of the globe. For example, if you’re posting stories and adding text in English, you will now be able to have that text translated into Spanish upon the viewer request. This should help you gain and retain native Spanish-speaking customers or clients. 90 languages are currently supported with plans to add more.
Analytics & Insights
Instagram has announced that they will change the time frame of analytics reporting. Now, Instagram business users can see analytics over 60 days instead of 30 days. The list of competitive advantages for this feature is truly overwhelming. With so much more data at your finger tips it will allow you to approach your customers in a more efficient way.
The New “Collab” Feature
Have you seen a similar Instagram business account and said, “I wish I could share my content with their followers.”? Now you can! Instagram is testing its new “collab” feature. This allows two parties to “collab” on posts or reels. You can invite another business account to collab with you, once the invitation is accepted, you will both be able to reach each others followers. Looks like you just expanded your reach to competitor audiences!
Algorithms
Algorithms. Yes, plural. Instagram does not have just one algorithm. This comes as kind of a shock. Instead, they have multiple algorithms for every aspect of Instagram such as posts, stories, and reels. Until recently, no one knew for certain how these worked. Instagram’s CEO Adam Mosseri posted a video explaining algorithm’s inside of Instagram. You can watch the video here.
Video Changes
Some changes are coming to the video on Instagram, other than the collab feature. Instagram found that most users are looking for entertainment. Knowing that one statistic can help you reach more customers than before. Also, Instagram is leaning into this and directing more videos that are deemed “entertainment” to a broader audience. The great thing about this change is that it doesn’t require you to do anything. All you have to do is create interesting video content and let Instagram handle the rest.
Black-Owned Businesses
No you can add a “Black-Owned Business” label to your Instagram business account. As of July 2021, any business that identifies as Black-Owned can add a label to their account. Adding this label can allow businesses to be highlighted in the “shop” tab to be shown to people who are interested in supporting Black-owned businesses.
Instagram Management
If you do not have an Instagram business account yet, a lot of this stuff could be overwhelming. There are ways to make dealing with every aspect of Instagram easier. There are other platforms and software that you can utilize to manage Instagram and other social media accounts. You can read about these platforms here and see which one may be the best for you.
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