How To Use Data Analytics | 2022

Do you know how to use data analytics to improve your online business? If you run an e-commerce business, or online store, you need to know how to use your data analytics. Data analytics are an important step to growing your online business. Data analytics will provide you with visitor data. You can then use this data to identify how users are interacting with your website. There are a tone of tools you can use for data analytics and to collect website data. We are going to be covering some of those tools in this blog.

What Are Data Analytics?

Using data analytics will almost always drastically improve your business. Data analytics is the science of analyzing raw data so you can utilize the information in your decision making processes. Many of the techniques and processes have become automated into mechanical processes and algorithms, which analyze raw data for human consumption.

Data analytics are important in helping your business optimize it’s performance. If you can implement analytics into your business model, you can help cut costs by identifying other, more efficient, ways of doing business.

How To Use data Analytics To Improve Business Decisions?

Knowing how to collect certain metrics or key performance indicators (KPIs) from data can be difficult. With data scattered throughout an organization technology, getting integrated information in a timely manner can also become a problem. Typically, getting the desired information or insights your business needs to compete often takes too long and requires too much effort.

Usually this is because of a probable lack of analytics capabilities. The data is readily available; but there is no available tool that provides fast enough access. If there were, data or business analysts could do rapid, self-service, data analysis. Again, the data is often scattered, which means you must first manually gather the data before they can even start their analysis.

Because of the use of multiple sales applications, businesses likely have access to several sources of data, including marketing or financial data. They may even pull in additional data that was obtained on through ads from somewhere else. Before conducting any analysis however, the data must be merged, most likely by using a spreadsheet, like a database, and then building metrics or analyses from there.

This is a much more difficult data gathering process. This is also more time consuming than the actual data analysis. this is a very manual process, it’s not repeatable. So you may find yourself processing raw data again weeks or months later.

How To Use Data Analytics To Improve Your Business Overall

Data Analysis Steps

The process involved in data analysis involves several different steps:

The first step is determining the data requirements (how the data is grouped). Data might be separated by age, demographic, income, or gender. Data values may be divided numerically or categorically.

The data collection process is the second step in data analytics. This can be done through a variety of sources using computers, online sources, cameras, environmental sources, or through personnel.

Once the data is collected, it needs to be organized so it can be analyzed. This may take place on a spreadsheet or other forms of software that can take statistical data input.

The data is then scrubbed before analysis because it’s usually full of errors. This means it is cleaned and checked to ensure there is no redundancy or errors, and that it is complete. This step helps correct any errors before it is passed to a data analyst to be analyzed.

Google Analytics

Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site. Whether you have an eCommerce site or an informative site, a gaming site, etc. you want to understand the behavior of your visitors so you can deliver better results.

Diagnostic Analytics

This type of data analytics is used to help determine why something specific has happened. Diagnostic analytics, reviews data of past events or situations. Diagnostic analytics typically uses techniques like data mining, drilling down, and correlation, to analyze a situation. It is often used to help identify customer trends.

Descriptive Analytics

Similar to diagnostic analytics, descriptive analytics looks to the past for answers. However, while diagnostic analytics asks why something happened, descriptive analytics asks what happened?

Summary statistics, clustering, and segmentation, are techniques used in descriptive analytics. The goal is to dig into the details of what happened, because that’s always important. This can sometimes be time sensitive, as it’s easier to do a descriptive analysis with more recent data.

Cyber Analytics

A combination of cyber security skills and analytical knowledge, cyber analytics is a new and rising proficiency within the business and data analytics industry. Cybersecurity threats have escalated in volume and sophistication because of our technological advancement, while the number of internet-connected devices continues to rise. Cyber analysts answer the demand for big data sifters with an I.T. background. Cyber analysts use sophisticated tools and software to pinpoint vulnerabilities and close off attack vectors using a data-driven approach.

Faceless Marketing

Here at Faceless Marketing, we develop engaging websites that speak clearly and directly to your target audience. Our compelling designs showcase your brand personality and key attributes. We build or improve business websites, so they are easy to use, both internally and client-facing. You save time managing your site and take potential customers from interested to engaged.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They will not find your website appealing, which deters them from your page. You will miss out on leads because they will leave your page for a competitor’s page. Marketing moves fast, but so do we. Our marketing experts have worked with many businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299 or email info@faceless.marketing and check out our YouTube channel for helpful videos.