Basics and Benefits of SEO 2021 - 2022
SEO is very well known when it comes to creating your online visibility. But we are not really sure what it is or how much seo can really do for us. Almost any question that we can ask can be put into a search engine and we will get an answer right away.
How Does SEO Work?
Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available. One of the most popular search engines almost everyone knows is Google.
But there are many search engine options out there to choose from. Another popular search engine you might see is Bing. A search engine is an internet software program that helps internet users find the information they are looking for. You are able to type in exactly or at least close to what you’re looking for in the search bar and find it. So, that mean site like YouTube and Amazon are you starting to see it now.
How To Use a Search Engine
Now that you know what a search engine is, it I time to learn how to use one. It really is a simple process. Did you ever wonder how a search engine (Like Google) can find results to your search really fast?
This is where SEO truly shows its power. Whatever question you ask to whichever search engine, there are sites waiting for you to click on them already waiting in the wings. How do they know I’m going to click on their site? The search engine will have the results ready for you. The question is, how do the search engines know what keywords you are using?
Search Engines Collect Information on Websites
Here are three steps for you to learn behind the scenes of seo. Only three steps. Step one, when a website is created, the search engines will send out bots called crawlers. Honestly these bots go by many names, some like to call them spiders. But for now…we will go with crawlers.
Crawlers go over every little thing inside the website you just created. Every detail of every page. Once the crawlers have collected the information of your site, the information gets transported back through the search engines. Once you have all of step one complete you are now able to be found anywhere online
Crawlers Collect Information on Your Website
Yay! You can now be found online. Now you can get your site to pop up within a search engine. This means you were put into the index. This is the part of the search engine that is called indexing.
This means that the crawlers sent out have made it back to the search engine and is confirming that your website is now a real website. Now that your website is verified as “real” by bots will your site get flooded by traffic coming to your website and lead to a successful online business? No, sadly not yet.
But look on the bright side, you now have an online presence. Your business can now be found by anyone and everyone. But how easy is it to find your website or any information about your business? This is where the third part of this plays an important role.
SEO Rank on Google
Ranking and retrieving is the next step in the SEO process. What this does is look at what the search engine is looking for and seeing everyone that has that on their website who is the most relevant. It’s a lot to process. I mean all the websites that have similar things they are trying to sell or do depending on if you are a service or a product-based business or even a public figure. There are many websites that have similar businesses that are selling the same things. Only a few of them can be at the top of the search results page.
So, the question is, how do you get your website as a top result on the first page? Well, the search engine has a search algorithm that it puts you through when it sends the crawlers to your page and does its indexing. Based on the information that you have on your website, that is how your rank is determined to where and what Google results in the page number you are going to show up on. This part will be determined how much traffic you will get to your website. Once your site is made you do have the option to make changes to your website and send the crawler back to better your rank.
We will briefly go over the steps again. Step one, create your website. Step two, the search engine sends out the bots, spiders, or crawlers. These crawlers spread out and collects your sites information.
They then report back to the search engine all the information and data from every page on your site. Step three, there will be an index where the search engine of your website is up and ready to go. Depending on the information you have on your site, you will receive a ranking for your relevance to what is being searched for within that search engine.
How To Improve Your Rank
One of the best ways to help you gain a better ranking is to use keywords. Keywords can help you stand out. Making more content can also help your ranking rise. Your website’s content can extend from writing blogs and properly labeled images on your site. Doing this, not only will you want to pop up in the search result when being looked for, you will also popup in the images search.
A beautiful image of your work or something that you feel represents your business and website, can higher your chances of being clicked on. This can help you gain a higher ranking. You can increase your chances of showing up on Google. This will improve your chances of traffic coming to your site.
Get On the First Page of Google Search Results
Orlando Marketing Firm provides the SEO Marketing that you need to achieve your company goals. If you cannot be found by your target market, then your competition will earn their business. We specialize in preparing the exact results you want on all your search engine marketing, so not one penny is spent reaching the wrong target market.