What is Public Relations?

What is Public Relations? PR is short for “public relations” and refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public discourse.

What’s Your Story?

An important aspect of working in Public Relations is being a storyteller. Creating narratives to advance their agendas. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A good PR practitioner will analyze the organization, find positive messages, and translate those messages into positive stories.  When the news is bad, they can formulate the best response and mitigate the damage.

Building strategic relationships between your brand and the media with captivating press releases & story pitches, while building the media and public interest in your brand, product or event.

Building Credibility

Public relations boost an organization’s credibility because it’ll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. If messages are chosen to be communicated, they’ll gain credibility due to the intermediaries’ credibility.

Get to the heart of the issues in your community with well-managed, community events and sponsorships. We set up the perfect pairing with local events, non-profits and co-op functions that will bring the attention to your brand and business. Sponsorships are built-in creative formats to maximize the “wow” factor.

Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best.

PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with.

What We Offer

Orlando Marketing Firm can provide the Public Relations needed for you to achieve your company goals. We can provide media coverage through print, television, and radio while we create the buzz for people to be talking about your company, product, or service. Call us today to see what we can do to enhance your public profile.

Our teams of writers have a sharp eye for detail and a keen sense of what makes an attention-grabbing story. We are fast, accurate, and creative while providing relevant and valuable content.

From Internal Marketing to ensure the company culture is explained, felt and understood by the team representing the brand to Direct Mail or External marketing pieces that will deliver your message to your target market properly to presenting newsworthy angles on getting the media coverage you would like for your business or product/service.