Is Email Marketing A Part Of Your Strategy?

Is Email Marketing A Part Of Your Strategy?

Is Email Marking A Part Of Your Business Strategy?

Is email marketing part of your marketing strategy? If you haven’t implemented email marketing, into your overall marketing strategy, then you need to consider this now. Email marketing is a useful and important strategy. Not only does it allow you to keep in contact with your audience, but it also allows you to advertise to them as often as you’d like. Email marketing can add a personal touch to your marketing strategy and let’s your audience know that you’re thinking of them. We’ll go over a few reasons why email marketing is so important.

An Email Marketing Strategy Allows You to Communicate with Your Audience

Emails keep existing and potential customers involved and informed of what you have to offer. You can email your audience about new products, sales, or just to let them know that you appreciate their loyalty. Being able to check emails at the customers convenience is not a part that should be overlooked. Your audience has already agreed to receive communications from you via email. So, they are expecting them, and in a lot of cases, enjoy receiving them. Email marketing will also give your engagements a bump in the right direction. Email newsletters are important. We’ve written another blog to help with your newsletters here.

An Email Marketing Strategy Offers Real-Time Engagement

Email has been around for over 40 years now, as a form of communication. Since its inception, email has become one of the fastest and most popular forms of communication. Most people have been “groomed” to respond to emails in some way. Replying, forwarding, clicking through, making a purchase etc. are all benefits of sending out emails. People tend to do something with an email. Once you understand this concept, you can push your audience where you want them to go and fulfill your call to action. In some of the recent years, over 25% of sales per year stem from email marketing.

It’s Easy to Follow

Email marketing is an easy analytic to measure and assess. Almost every email marketing campaign platform allows you to track what happens with each email. Delivery, bounce, click through and open rates can easily be tracked. This provides valuable information on which types of emails are working the best for you.  If your customers want or expect daily emails you can guesstimate that as well. On the flip side, you can guesstimate if you’re sending too many emails and determine which interval works best.

Email Marketing is extremely affordable

The cost of an email marketing campaign is almost non-existent. Aside form the monthly cost you’ll incur for your monthly expense. MailChimp, for example, allows you to send emails to as many as 2,000 people for free, every 24 hours. They even provide you with the platform necessary to craft and send out the email itself. They also offer larger monthly plans with the most popular “standard” plan, you can reach 100,000 people a month for about $500 and that’s at its most expensive level. You’d be hard pressed to find that low of a cost for any other marketing channel.

Email Marketing Increases Brand Awareness

There are ways to increase your brand awareness other than social media. When someone subscribes to your email list, it means one thing; somewhere at some point they were interested in your brand. With emails you can attempt to increase that interest in your brand and capitalize on it. Don’t get me wrong, this does not mean that you should send everyone on your email list four or five emails a day. That will just create a disinterest in your brand and what you have to say.

Sell, Sell, Sell With Email marketing

Other than brand awareness, email marketing is a great way to nurture your leads and guide them toward performing an action like, clicking a button, replying to you, or making a purchase. Obviously, you’re in business to make sales. It’s important to use as much customer data as you can. Sending customers, a special birthday offer, or letting them know that their favorite meal, at your restaurant is half off, is much better than just sending them a menu right? This is the same for seasonal offers by promoting holiday specials and various sales. Make sure you create a sense of urgency. Customers are more likely to make a purchase when a deal is ending soon.

Basically, Everyone Uses Email

According to a survey done by Hubspot, 91% of people use email. That one simple fact should be enough to spark your curiosity into email marketing. So, unless your customers make up that 9% of people who don’t use email, then email should be one of the tricks you have up your sleeve. If you run a B2B business, then email marketing should be toward the top of your marketing strategy. Email is the main source of communication for over 70% of businesses.

Building Trust Through Email Campaigns

Building trust with your audience is the first rule of business. Your email campaigns and newsletters should showcase your expertise to current and potential customers. Sending out valuable, well crafted, content that reminds them why they care about your business might gain you a lifelong client.

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