In the ever-changing realm of the internet, data privacy is one of the top hot button topics today. The year 2023 has emerged as a pivotal period characterized by new legalities and increased compliance challenges. As we are already halfway throughout the year, it is good to contemplate key areas that will demand attention in the following year. We will be diving into data privacy trends for 2024 and beyond. These topics will include state privacy laws, international data protection trends, tracking technologies, health data, children’s privacy, personal data transfers, telemarketing privacy, and the emergence of artificial intelligence.
Data Privacy Trends For 2024 And Beyond
In 2024 significant strides were made in the field of data privacy, paving the way for more responsible data handling practices. As tomorrow approaches quickly, the data privacy landscape continues to transform.
State Privacy Laws In The US
At the end of 2023, almost 40% of the US population was subject to new state data law policy. Now, businesses are encouraged to take proactive measures. Changes in laws took place in Florida, Delaware, Iowa, Montana, Oregon and Texas. These new laws included the evaluating the new applicability of new privacy laws, and revisiting personal data processing agreements, as well as addressing any compliance gaps.
International Data Protection
Companies on a global scale are dealing with the intricate landscape of international data protection laws. There has been new enactment and legislation in various countries, and compliance expectations have risen. So, in 2024 and beyond, it is vital for companies to keep up with new data protection laws, especially in countries such as India, Saudi Arabia and the United Arab Emirates. These focus areas include enhancing overall data compliance, monitoring tracking technologies and appropriately handling children’s data, as well as ensuring oversight of vendors engaged in data processing activities.
Public Privacy and Tracking
Since the public is exposed to consumer-facing websites and apps, these companies are subject to regulatory scrutiny. These regulatory investigations and class action lawsuits that are targeting online tracking technologies are on the rise. In 2024, companies are advised to conduct thorough reviews of their online data collection practices. The following are being reviewed: tracking technologies, cookie usage as well as other features impacting data privacy. Attention should extend beyond cookies to cover aspects like chatbots, embedded content, and evolving marketing technologies.
Privacy For Children Online
Ever since the advent of the internet, there has been a vested interest in protecting the privacy of children. Legislators and regulators are expanding concerns surrounding children’s data and going beyond federal legislation such as COPPA. Additionally, there are now state laws addressing issues that include the following: parental consent on social media and age-appropriate design choices. Companies who have a digital presence should keep up with these laws especially if they become enforceable.
Personal Data Transfers
In 2023, China and the EU took center stage in personal data transfer news. While the EU-U.S. Data Privacy Framework facilitates data flow, China introduces new requirements for data transfers. Companies should remain vigilant and consider backup plans for data transfers, particularly in jurisdictions like Argentina, Japan, South Korea, Thailand, and Uruguay.
Privacy From Telemarketing – New TCPA Rules and State Laws
Last year, The Federal Communications Commission (FCC) has introduced new rules to safeguard consumers from unwanted calls and texts. As a result, companies need to keep up with compliance and the evolving landscape of telemarketing laws at both state and federal levels.
Data Privacy and AI
Can data privacy help safeguard AI? Companies are developing comprehensive approaches to AI governance. Businesses need to assess the credibility of AI tools and protect data that is generated by AI tools. In 2024 and beyond, staying on top of data privacy is imperative. As a business, you must be informed, adapt to evolving regulations and prioritize privacy.
Increase Traffic and Visibility To Your Website
What are your goals for your website? Increased traffic? Lead generation? More subscribers? Orlando Marketing Firm has grown businesses large and small, and we have been building websites for the past 25 years. We will assist you in building the website that will bring your business to the next level. Book a no cost 15-minute initial conference call with one of our specialists to discuss your needs & get solutions. Call (800) 357-1299.
